She modeled The League after college admissions, requiring users to submit an application and get accepted, and designed the interface to sync with and showcase impressive LinkedIn resumes, rather than just focusing on photos and attractiveness.Īt the same time, Bradford began recruiting successful men from her networks at Stanford, Carnegie Mellon, Google, and Salesforce – men who were single and looking for an equal relationship.
The LeagueĪfter deciding to build her own dating app that required a higher degree of investment by users, Bradford wire-framed a basic app, designed and coded a simple matching algorithm, and contracted a junior iOS engineer to build out a minimum viable iOS app to prove The League’s hypothesis. The League's acquisition by Match Group affords users greater privacy and more match possibilities.